Explore examples of website strategy, brand direction, digital experience, and marketing systems created to help organizations show up more clearly and connect with the people they serve.
Brand Strategy + Art Direction / Digital Experience + UX
From a new website launch to ongoing strategic advice, Vertical Insite helped Refresh Medical connect its physician-led identity with clearer patient pathways, booking tools, analytics, and membership communications.
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Campaigns + Content Systems / Digital Experience + UX
Optimax needed a modern HubSpot site that could serve two audiences at once—prospective customers and prospective employees—without losing clarity. The rebuild strengthened the digital experience, clarified content pathways, and used HubSpot-native tools to support lead capture, recruiting, and marketing follow-up.
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Campaigns + Content Systems / Digital Experience + UX
A portal UX design project that translated rough wireframes and functional concepts into detailed screen mockups, role-based flows, and demo-ready experiences for a complex education platform.
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Brand Strategy + Art Direction / Campaigns + Content Systems
Norwalk Community College needed more than a responsive website. Vertical Insite aligned academic stakeholders, mapped complex user flows, created wireframes and UX systems, coordinated an offshore development team and Salesforce partner, and translated institutional needs into a scalable digital experience.
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Brand Strategy + Art Direction / Campaigns + Content Systems
A 12-year digital partnership that evolved through new ownership, audience repositioning, and a 2026 strategic rebuild designed to bring an established medical weight loss brand into a rapidly changing market.
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Campaigns + Content Systems / Digital Experience + UX
OEOSC needed more than a membership website. Vertical Insite created a connected WordPress platform that unified secure access, memberships, protected resources, payments, voting workflows, directories, and internal administration.
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Campaigns + Content Systems / Digital Experience + UX
A scholarship application system built on a tight timeline to support eligibility screening, applicant submissions, references, board review, privacy guidance, testing, and launch.
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Brand Strategy + Art Direction / Campaigns + Content Systems
A long-term wholesale website support project that improved quoting, account access, catalog usability, pricing visibility, and rebrand consistency across the website, video, and related creative assets.
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Brand Strategy + Art Direction / Campaigns + Content Systems
A branded PowerPoint media kit redesign that turned a static sales PDF into a flexible, editable marketing tool for regional customization, presentations, and sales team use.
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Brand Strategy + Art Direction / Campaigns + Content Systems
A 25-year owned e-commerce brand used to build, test, and refine aligned WooCommerce, product, email, social, video, and seasonal campaign systems.
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Brand Strategy + Art Direction / Digital Experience + UX
SPCC’s outdated website was redesigned to better reflect its mission, improve search visibility, and create a site staff could maintain internally. The result was a more accessible digital presence that increased calls and visits, strengthened community awareness, and made the organization easier to find and support.
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Helping small to mid-sized businesses clarify their message, strengthen their digital presence, and build trust through more intentional marketing.