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Projects

User Centered Design – putting together the Puzzle

User Centered Design – putting together the Puzzle
Puzzles, personality and marketing Yesteryear’s primary marketing technique was blasting a single message on paper to a general audience of prospects. Handed down as inviolable law, marketers unquestioningly used it … as they walked barefoot uphill five miles each way to school in blinding snowstorms. In the 1920s that Carl Jung and William Moulton Marston observed the...
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Behavioral Marketing and Human Centered Design

Behavioral Marketing and Human Centered Design
"Well done is better than well said" - Ben Franklin If you've been following me on social media at all you know I'm a fan of human centered design. I've just done some online education though and am taking it a step further into Behavioral Marketing. The concept that experiences with products/services and online interfaces that...
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Motivational quotes on success in business

Motivational quotes on success in business
"Only those who will risk going too far can possibly find out how far one can go" - TS Eliot I have used this and many more motivational quotes on success in business as a foundation for my marketing and business collateral material. I feel visuals as well as strong motivational quotes on success in business get...
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Ideal Client Profile Worksheets

Ideal Client Profile Worksheets
If you try to market to everyone you are going to waste your money and your time. Narrowing down who your best client is with these Ideal Client Profile Worksheets will allow you to focus your message towards the clients who you love to work with, which will lead to increased sales. this helps you...
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Simplify Business Communications

If your like me you have trouble taking out the knowledge you have implanted in your brain. However this is very important when you are trying to simplify business communications and get your client to understand what you are talking about. This is important on many levels of business from delivering a presentation to motivating...
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Follow your dreams quotes

Follow your dreams quotes
"Follow your dreams. Or you'll spend the rest of your life working for someone who did." This was told to me by a client today who said I had followed my dreams because I am doing something I love. The challenge is though for so many of us who follow our dreams and do what...
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